//Why Multicultural Brochures?
Community centers are known as a public location where members of a community may gather for group activities, social support, public information, and other purposes. With the thousands of communities widely available around Australia, it is certain that brochures still works as a tangible piece of information that can be taken on instantly especially for those who are seeking for specific information. Below is a list attributes why brochures are still relevant for the multicultural marketing sector:
- Most of the target market that you might be targeting might not be prone to paperless media as yet and English might not be their first language, hence the irrelevant manner of searching information online
- Translated materials can instantly produce an approach & connection to the targeted ethnic audience
- Brochure can be an important source of reference that are likely to be kept
- An effective media because it can increase retention as it will likely stay in the household for a while hence increase multiple opportunities for review. This enhances readership and engagement with your audience at a time and place suited to their comfort, hence enhancing propensity of action and eliminate ignorance
- If you are running a campaign, brochure can be an integrated media to compliment and upgrade effectiveness towards your targeted communities